Design Strategy

In collaboration with Phrase Strategy, we developed a new website strategy, layout, and information architecture. Key considerations included:

  • a responsive design to ensure the site rendered properly on a variety of devices and window or screen sizes
  • showcasing the association’s value proposition and target audiences
  • a balanced approach to supporting third-party advertising on the site
  • making key content elements easily accessible to members
Design Strategy

Technical Development

The bilingual site serves association members, promotes the CRCA’s advocacy work, and provides easy access to a rich repository of industry and technical materials. Technical features and functions include:

  • a custom WordPress theme that is easy for CRCA’s internal resources to update and maintain in both English & French
  • the integration of a searchable membership database that provides access to industrial, commercial, and institutional roofing contractors in Canada
  • support for a third-party advertising engine
  • conversion of the organization’s flagship Canadian Roofing Reference Manual into an online resource
  • a secure online portal for use by CRCA’s Board of Directors
Technical Development
The only way to discover the limits of the possible is to go beyond them into the impossible.

— Arthur C. Clarke