Design Strategy
In collaboration with Phrase Strategy, we developed a new website strategy, layout, and information architecture. Key considerations included:
- a responsive design to ensure the site rendered properly on a variety of devices and window or screen sizes
- showcasing the association’s value proposition and target audiences
- a balanced approach to supporting third-party advertising on the site
- making key content elements easily accessible to members
Technical Development
The bilingual site serves association members, promotes the CRCA’s advocacy work, and provides easy access to a rich repository of industry and technical materials. Technical features and functions include:
- a custom WordPress theme that is easy for CRCA’s internal resources to update and maintain in both English & French
- the integration of a searchable membership database that provides access to industrial, commercial, and institutional roofing contractors in Canada
- support for a third-party advertising engine
- conversion of the organization’s flagship Canadian Roofing Reference Manual into an online resource
- a secure online portal for use by CRCA’s Board of Directors
The only way to discover the limits of the possible is to go beyond them into the impossible.
— Arthur C. Clarke