We developed a solution architecture that allows FMA to easily execute a variety of digital and print ad campaigns. Key considerations included:
- support for secure, third-party payment gateways
- integration with existing back-end fulfillment systems
- establishing key metrics and analytics that allow FMA to quickly assess the effectiveness of individual campaigns
The main FMA website serves as the primary gateway for the organization’s fundraising efforts. A custom WordPress theme supports the creation of unique landing pages for individual campaigns in both English and Spanish.
If you don't have a strategy, you're part of someone else's strategy.
— Alvin Toffler