Design Strategy

In collaboration with Phrase Strategy, we developed Guertin Poirier’s new website’s overall strategy, layout, and content architecture. Key considerations included:

  • using responsive design to allow the site to operate correctly on a variety of devices and window or screen sizes
  • showcasing the company’s services and corporate philosophy
  • highlighting the company’s history in the industry and experienced leadership team
Design Strategy

Features and Functions

The new site serves existing and prospective customers, promotes the company’s diverse expertise, and is a vehicle for business development. We integrated the following:

  • custom, bilingual WordPress template that is easy for Guertin Poirier staff to update and maintain
  • linkages to the company’s existing CRM system
  • online intake forms in support of the company’s real estate and estate protection services
Features and Functions
Logic will get you from A to B. Imagination will take you everywhere.

— Albert Einstein