Design Strategy
In collaboration with Phrase Strategy, we developed Guertin Poirier’s new website’s overall strategy, layout, and content architecture. Key considerations included:
- using responsive design to allow the site to operate correctly on a variety of devices and window or screen sizes
- showcasing the company’s services and corporate philosophy
- highlighting the company’s history in the industry and experienced leadership team
Features and Functions
The new site serves existing and prospective customers, promotes the company’s diverse expertise, and is a vehicle for business development. We integrated the following:
- custom, bilingual WordPress template that is easy for Guertin Poirier staff to update and maintain
- linkages to the company’s existing CRM system
- online intake forms in support of the company’s real estate and estate protection services
Logic will get you from A to B. Imagination will take you everywhere.
— Albert Einstein