Design Strategy

We collaborated with Larry Balkwill on his new site’s content architecture, layout, and overall strategy. Key considerations included:

  • showcasing active listings to potential buyers
  • using responsive design to allow the site to operate properly on a variety of devices and window or screen sizes
  • integrating calls to action to generate new prospects
  • differentiating his service offerings from others in the Ottawa area
Design Strategy

Features and Functions

The site serves buyers and sellers, promotes professional services, and establishes the agent’s track record of success in the industry. We integrated the following:

  • custom WordPress template that is easy for members of his team to update and maintain
  • automatic feed from Canadian Real Estate Association of all active listings in the National Capital Region
  • visual, step-by-step guides that take buyers and sellers through each step in their transaction
Features and Functions
Logic will get you from A to B. Imagination will take you everywhere.

— Albert Einstein