Design Strategy
We collaborated with Larry Balkwill on his new site’s content architecture, layout, and overall strategy. Key considerations included:
- showcasing active listings to potential buyers
- using responsive design to allow the site to operate properly on a variety of devices and window or screen sizes
- integrating calls to action to generate new prospects
- differentiating his service offerings from others in the Ottawa area
![Design Strategy](https://studio91.ca/wp-content/uploads/2020/10/larry-balkwill-home.png)
Features and Functions
The site serves buyers and sellers, promotes professional services, and establishes the agent’s track record of success in the industry. We integrated the following:
- custom WordPress template that is easy for members of his team to update and maintain
- automatic feed from Canadian Real Estate Association of all active listings in the National Capital Region
- visual, step-by-step guides that take buyers and sellers through each step in their transaction
![Features and Functions](https://studio91.ca/wp-content/uploads/2020/10/barkwill-content.png)
Logic will get you from A to B. Imagination will take you everywhere.
— Albert Einstein