Design Strategy
In collaboration with Foundry Bridge Marketing Communications, we developed the overall strategy, layout, and content architecture for MC2’s new website. Key considerations included:
- using responsive design to allow the site to operate properly on a variety of devices and window or screen sizes
- showcasing the company’s sales and service offering and target audiences
- making it east for prospective customers to request sales quotes for their projects
- highlighting the company’s history in the industry and experienced leadership team
Features and Functions
The new site serves both existing and prospective customers, promotes the company’s diverse expertise, and is a vehicle for business development. We integrated the following:
- custom WordPress template that is easy for MC2 staff to update and maintain
- linkages to the company’s existing CRM system
- online forms for customer support, sales, and information requests
Logic will get you from A to B. Imagination will take you everywhere.
— Albert Einstein