Design Strategy

In collaboration with Foundry Bridge Marketing Communications, we developed the overall strategy, layout, and content architecture for MC2’s new website. Key considerations included:

  • using responsive design to allow the site to operate properly on a variety of devices and window or screen sizes
  • showcasing the company’s sales and service offering and target audiences
  • making it east for prospective customers to request sales quotes for their projects
  • highlighting the company’s history in the industry and experienced leadership team
Design Strategy

Features and Functions

The new site serves both existing and prospective customers, promotes the company’s diverse expertise, and is a vehicle for business development. We integrated the following:

  • custom WordPress template that is easy for MC2 staff to update and maintain
  • linkages to the company’s existing CRM system
  • online forms for customer support, sales, and information requests


Features and Functions
Logic will get you from A to B. Imagination will take you everywhere.

— Albert Einstein