Analytics Research
We analyzed Google Analytics data to determine how best to optimize the site’s content, navigation, and functionality.
![Analytics Research](https://studio91.ca/wp-content/uploads/2020/10/MN-analytics3.png)
Information Architecture & Wireframes
We developed information architecture and wireframes to document the content and functionality of the website.
![Information Architecture & Wireframes](https://studio91.ca/wp-content/uploads/2020/11/MN-IA-wireframes.png)
Prototyping
We created a click-thru prototype based on the new design to demonstrate how the website would operate and display on a variety of devices.
![Prototyping](https://studio91.ca/wp-content/uploads/2020/10/MN-IA-wireframes3-1.png)
Usability Testing
We collaborated on the development of a survey as part of an online prototyping feedback session with key website audiences.
![Usability Testing](https://studio91.ca/wp-content/uploads/2020/10/MN-strategy.png)
If you don't have a strategy, you're part of someone else's strategy.
— Alvin Toffler