Analytics Research

We analyzed Google Analytics data to determine how best to optimize the site’s content, navigation, and functionality.

Analytics Research

Information Architecture & Wireframes

We developed information architecture and wireframes to document the content and functionality of the website.

Information Architecture & Wireframes

Prototyping

We created a click-thru prototype based on the new design to demonstrate how the website would operate and display on a variety of devices.

Prototyping

Usability Testing

We collaborated on the development of a survey as part of an online prototyping feedback session with key website audiences.

Usability Testing
If you don't have a strategy, you're part of someone else's strategy.

— Alvin Toffler