Canadian Roofing Contractors Association

Creative

We translated CRCA’s refined positioning, messaging, and new tagline into a modern visual identity.

We refreshed an out-dated and visually complicated logo into an identity that better represents CRCA’s leadership within Canada’s roofing industry.

Our design incorporated updated typography, symbology, and colour palette for the association’s bilingual identity.

We created a bilingual brand book that helps CRCA ensure the correct usage of its visual identity across all branded media.

Logic will get you from A to B. Imagination will take you everywhere.

— Albert Einstein